Small-town businesses sometimes have a harder time than businesses based in bigger
cities. Hosting a business conference is one of these times. When you live in
a small town it can be difficult to decide whether to host your business conference
in town or somewhere bigger nearby. If you're talking about building luxury
homes, Toronto probably has more examples you can point to than say, the city of Ajax, even if
your factory is located there, so where do you hold it? Toronto or Ajax? If you're
struggling with a similar decision, perhaps we can help by listing the pros and
cons of hosting a business conference in the small town there it is based.
Pro: Lack of Competition
If you're hosting your business conference in a small town, there's
a much smaller chance that a visiting sport team or or other conference goers will be wanting to book rooms at the same time as your conference date. Unless it's tourist season and your town is a hotspot,
your need to book up every hotel room in town could go completely unchallenged,
which is one less headache you need to worry about in the planning phase.
Con: Lack of Venues
However, the reason you won't have any competition is that your town
isn't a popular gathering spot due to its lack of venues capable of hosting
large events. Odds are there aren't any skyscrapers or major hotels to
rent conference rooms from, so you may end up meeting in a high school gymnasium that smells vaguely of old sweat and is decorated
with hand-painted signs cheering on the local team. More specialized conferences
on information technology or computers may not even find a local fire hall or
school classroom that can support their presentation software.
Pro: Having All Your Resources At Hand
If you're going to be giving a presentation at a conference it helps to be only a short drive away from the
factory where you make it all happen. That way if you forget your notes in your
office or the projector you brought with you craps out, you can send an aide
to get them without holding the whole process up for hours or days. If the presentation
generates enough interest, you also have the option of giving your attendees
a tour of the facilities.
Con: Limited After Hours Options
After talking about stock trading
tips, and real estate market trends all day, your attendees are going to need
a break. If you're in a large city, you can take them out for drinks or
to a show, whereas if you're stuck in a small town you might end up eating
greasy fried food at a not-so classy diner. After-hours boredom is a major conference
killer, so if you're planning on making your conferences a regular thing,
make sure there's something fun to do after hours or no one will be back
next year.
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